The Privacy Paradox in AI-Driven Marketing: A Theoretical Synthesis of Consumer Trust and Hyper-Personalization. Journal of Engineering Innovation and Global Impact, [S. l.], v. 1, n. 1, p. 28–39, 2026. DOI: 10.61705/xf695s59. Disponível em: https://jeigionline.com/index.php/ojs/article/view/21. Acesso em: 18 aug. 2026.